Director of Marketing

Director of Marketing

Department: Marketing

Reports to: Chief Marketing Officer

Status: Full-time, Exempt

Location: Washington, DC / Hybrid

Position Overview

The Director of Marketing is a key member of NMAC’s Marketing Team that is focused on

articulating and amplifying the value proposition of NMAC, its divisional efforts, and its experts

who focus on ending the HIV epidemic through a health equity lens. This role is an excellent

opportunity to join one of the nation’s leading HIV and health equity organizations whose team

reflects the communities we serve. This role is that of a primary executionist focused on

implementing initiatives and monitoring outcomes for NMAC’s Marketing Strategy in alignment

with the agency’s new Strategic Plan and the new CEO’s vision to scale the organization. With

opportunities for creative input, this role is less about creating strategy and all about

“implementing the strategy in tangible ways.”

Key Responsibilities

Marketing Strategy Execution

• Support the CMO to execute an agency-wide, cross-divisional, and multi-stakeholder

focused marketing strategy, ensuring alignment with newly established organizational

priorities and mission.

• Co-lead the expansion and execution of the Digital Content Strategy across website,

social media, email content to grow NMAC’s presence in diverse spaces

• Support marketing, messaging, and community engagement around planning and

execution of major public events, conferences, and convenings to advance advocacy

goals and donor engagement.

• Supervise, support, and mentor the Marketing Manager
• Co-manage relationships with external vendors along with Marketing Manager

Digital Content Strategy Expansion and Execution

• Execute annual action plan for 3 social media platforms to cultivate an audience-centric

voice and create tailored content development for increased digital engagement

• Co-execute action plan for website to increase traffic, improve user experience, and

expand content areas

• Lead and co-manage content development processes via team tools such as Editorial

Calendar, Newsletter Tracker, Website Navigation• Ensure consistent use of compelling, culturally responsive messaging that resonates with

diverse communities, stakeholders, influencers, and key partners to expand NMAC’s

value proposition

• Ensure editorial quality control and message consistency across all platforms, products,

and channels.

• Support digital analytics gathering and analysis efforts and monitor the digital dashboard

to assess quantitative engagement and qualitative relationships

• Identify and coordinate marketing opportunities across departments to integrate

communications into programmatic and policy campaigns.

Strategic Priorities and Brand (Re)Development

• Support the development of messaging, materials development, and staff requirements

for a phased Strategic Priorities rollout for internal and external stakeholders

• Organize and collate input from listening sessions from select funders, community

leaders, and organizational partners to update Marketing Plan and internal

communications plan

• Support development of a phased brand rollout plan, including key messages for CEO

and other staff, refreshed brand guidelines, brand products, and messaging to establish

and reinforce NMAC’s new brand identity in alignment with the CEO’s vision, and

evolving community needs

Social Media Management

• Execute and expand content and platform engagement for each of NMAC’s 3 established

platforms for audience-specific needs: LinkedIn, Instagram, and Facebook

• Strengthen audience engagement and voice per platform to reach the full spectrum of

NMAC’s stakeholders

• Coordinate divisional needs and identify social media marketing opportunities at agency

and divisional levels

• Collaborate with graphic designer to proactively produce brand-aligned digital designs to

share visual and text-based content

• Create and edit video content for native platform usage to promote NMAC’s variety of

in-person convenings (annual conferences and divisional events)

• Coordinate, assess, and tailor content according to quarterly social media analytics
• Conduct weekly social media listening to retrieve trends, language, potential topics and

influencers, and other ways to expand agency relevance

Media Relations

• Co-create a hybrid media strategy that blends paid and earned media for building

NMAC’s media presence

• Research and expand NMAC’s media lists to align with expanded organizational focus

areas (topic, population etc.)• Support information needs from journalists and media outlets focused on NMAC’s

expanded portfolio of topics/issues to insert HIV into larger conversations

• Support the design and coordinate paid media initiatives for targeted NMAC initiatives

and provide appropriate media/public engagement training for NMAC staff

• Co-develop media-related content to educate and inform reporters (issue briefs, culturally

appropriate language, press releases etc.)

Team Building

• Ideate and support the Chief Marketing Officer with deepening marketing effort across

the agency

• Coach, mentor, and support the Marketing Manager (direct supervision) to create a

symbiotic workflow across all digital platforms

• Strengthen relationships, and identify/fulfil marketing needs across divisions to scale

NMAC’s full scope presence as a leader in the health equity space

• Lead with joy, kindness, and grace to grow the team and the work

Qualifications

• Undergraduate degree and 10-12 years of experience with marketing/communications,

community outreach, program development, or community mobilization

• Strong planning and project management skills with the ability to manage multiple

priorities and projects

• Demonstrated success leading integrated agency, program, or campaign marketing

focused on communities of color and/or LGBTQ communities

• Experience with developing content across digital platforms for community-focused

organizations, specifically people of color and /or LGBTQ communities

• At least 5 years of supervisory experience
• Fluent spoken and written Spanish(LatAm) is a bonus

Job Type: Full-time

Pay: $115,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person