Brand Manager

About the Company & Brand

FoodStory Brands (FSB) is an award-winning incubator in the CPG food and beverage space. The company specializes in curating unique brands and licensing programs that bring disruption and revitalization to categories. FSB successfully scaled Fresh Cravings in to a national $100MM refrigerated dips brand and an award-winning licensing program with Yellowstone through a holistic line of cowboy cuisine with over $60MM in sales. We are rolling out new national brands in deli and freezer (Upper Cut, Mad Genius) and many new licensing opportunities with world class brands.

Today we have a new big bet! This Performance Protein Bar is built for athletes, competitors, and fans who demand peak performance. In partnership with the a major sports and entertainment brand , this new nutrition brand delivers high-protein, clean-energy products designed for the intensity of combat sports — and the discipline of everyday champions.

We’re looking for a Brand Manager who can bring this vision to life — from shaping the brand’s identity and storytelling to leading go-to-market strategies and driving explosive growth across DTC and eCommerce channels.

The Role

As the Brand Manager , you’ll be the driving force behind the launch and growth of the Performance Protein Bar brand. You will lead brand positioning, campaign development, and omnichannel growth strategy — with a particular focus on direct-to-consumer (DTC) and digital commerce . This role blends brand building, performance marketing, and eCommerce operations to deliver measurable business impact.

Key Responsibilities

• Brand Leadership & Strategy
• Define and evolve the brand’s identity, voice, and positioning in alignment with our sports & entertainment brand partner’s values and audience.
• Lead creative development alongside agency partners and across packaging, website, content, and campaign storytelling.
• Partner with sports/entertainment brand’s marketing and licensing teams to ensure brand consistency and maximize synergy.
• Go-to-Market Execution
• Own the launch strategy for the Performance Protein Bar — from pre-launch hype to national rollout.
• Develop and manage integrated campaigns across digital, social, influencer, retail, and experiential channels.
• Oversee media planning, creative production, and agency relationships.
• DTC & eCommerce Growth
• Build and manage a high-performing DTC site and Amazon storefront.
• Drive growth through performance marketing (paid social, search, affiliate, influencer).
• Optimize funnel conversion, CRM, and retention initiatives.
• Lead data-driven insights to improve customer acquisition, LTV, and brand engagement.
• Cross-Functional Leadership
• Collaborate with Product, Sales, Operations, and brand partner Licensing to align objectives and execution.
• Manage budgets, forecasts, and P&L accountability for the brand.

Qualifications

• 7+ years of brand management or marketing experience, ideally in CPG, sports nutrition, or performance lifestyle brands.
• Proven success in DTC/eCommerce brand growth — from site optimization to digital acquisition and retention.
• Strong understanding of consumer insights, digital analytics, and performance metrics .
• Experience leading creative campaigns and managing external partners or agencies.
• Excellent leadership, communication, and project management skills.
• Passion for fitness and preferably knowledgeable about the combat sports industry.

What We Offer

• Opportunity to launch and build a category-defining brand in partnership with a major sports & entertainment brand.
• Competitive compensation and comprehensive benefits, including health, dental, vision, and wellness perks.
• A dynamic, high-energy culture that values creativity, accountability, and results.