Head of Partnerships

About Us BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:

• A creator marketplace managing over 80,000 influencer partnerships monthly
• An AI-powered platform to streamline discovery, outreach, and whitelisting
• Proven playbooks in influencer marketing, paid media, performance creative, and CRO

We’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 70+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.

BM Digital is not just an agency. We’re a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.

To accelerate our next phase of growth, we’re hiring a Head of Partnerships to build and own a scalable ecosystem of revenue-producing relationships.

Role Overview

The Head of Partnerships is responsible for creating, growing, and managing a high-impact partner ecosystem that brings qualified e-commerce leads into the pipeline and builds long-term, mutually beneficial revenue opportunities. This leader will establish partnerships with agencies, platforms, technology providers, influencers, affiliate networks, consultants, and brands serving a similar ICP.

This is a senior, externally-facing role ideal for someone who thrives at:

• building strategic alliances,
• identifying shared ICP opportunities,
• negotiating commercial deals,
• driving co-marketing & co-selling motions,
• and turning relationships into repeatable pipeline

Your success will be measured by pipeline generated, partner-sourced revenue, and partnership retention.

Key Responsibilities

Partnership Acquisition & Strategy

• Build and own the end-to-end partnership strategy aligned with revenue targets
• Identify high-value partners (agencies, consultants, tech platforms, publishers, influencer networks, VC/accelerators, communities) with congruent ICPs
• Evaluate fit, business case, integration opportunity, and revenue potential

Partner Relationship Management

• Develop commercial agreements including referral terms, rev-share, co-marketing commitments, and joint service offerings
• Maintain strong relationships with C-level and VP-level partner contacts
• Run quarterly business reviews to strengthen performance and accountability

Pipeline & Revenue Impact

• Drive a consistent stream of qualified e-commerce leads through partner channels
• Manage a partner pipeline dashboard (HubSpot preferred) with forecasting and attribution
• Collaborate closely with Sales to route, qualify, and accelerate partner leads to close
• Track partner-sourced ARR/MRR and contribution to revenue goals

Co-Marketing & Co-Selling

• Lead the creation of co-branded content, events, webinars, case studies, and playbooks
• Partner with Marketing to launch thought leadership with partner brands
• Develop a scalable “partner enablement” toolkit to help partners refer opportunities effectively

Internal Collaboration

• Work with Sales, Marketing, RevOps, and Client Services to ensure seamless partner integration
• Provide Sales with partner-specific value props, training, and deal support
• Partner with leadership to define category expansion opportunities and ecosystem growth

Ideal Candidate Profile

Experience

• 5–10+ years in Partnerships, Business Development, Channel Sales, or Strategic Alliances
• Proven track record building partnerships in:

• e-commerce,
• D2C,
• paid social / performance marketing,
• influencer marketing,
• affiliate/CPA ecosystems,
• tech platforms supporting e-commerce brands

• Experience with growth-stage or agency environments preferred.

Skills & Strengths

• Strong network in D2C/e-commerce (marketers, founders, agency owners, tech partners)
• Ability to develop commercial structures and negotiate win-win agreements
• Excellent communicator capable of leading C-suite partnership conversations
• Pipeline-oriented mindset with an obsession for measurable revenue impact
• Highly entrepreneurial, scrappy, and able to build while executing

Success Metrics

This role is measured by its direct contribution to revenue growth, specifically:

• Partner-influenced pipeline (monthly + quarterly)
• Partner-sourced closed-won MRR
• Partner onboarding, activation, and retention
• Number and quality of strategic partner relationships
• Co-marketing output and lead flow
• Internal adoption of partner programs

Compensation

• Total compensation: $450,000+ per year (base + performance bonuses + equity)
• Performance-based bonus tied to partner-sourced revenue

Why Join Us

• High-growth environment with the autonomy to build and scale a partner ecosystem from the ground up
• Direct access to the leadership team and influence over GTM strategy
• Opportunity to shape category positioning and ecosystem influence
• Work with exciting and fast-scaling brands across e-commerce and consumer categories

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