Short-Form Video Marketing Expert (YouTube Shorts, Instagram Reels, TikTok)

Job Ad – Short-Form Video Marketing Expert (YouTube Shorts, Instagram Reels, TikTok)

Location: Cape Coral, FL

Pay: Open, based on experience

Commitment: Contract, hours flexible, project-based

We’re looking for a short-form video marketing expert to promote Iris Light Within, an AI-based wellness app. This role focuses on creating and scaling growth through platforms like YouTube Shorts, Instagram Reels, and TikTok. You should understand how to blend creative storytelling with platform-specific trends to drive installs, engagement, and brand awareness. Must be local to Cape Coral / Fort Myers area.

What you’ll do

• Develop and manage short-form video strategies across YouTube Shorts, Reels, and TikTok
• Run paid advertising campaigns on these platforms to boost installs and engagement
• Create or oversee production of authentic, trend-aware content that resonates with each audience
• Collaborate with creators/influencers to expand reach
• Track performance analytics (views, engagement, conversions) and optimize strategy
• Work directly with the founder to align visual storytelling with the app’s goals

What we’re looking for

• Proven track record of growing accounts or running campaigns with short-form video platforms
• Experience in both organic content growth and paid ad buying
• Ability to script, edit, or guide the creation of impactful short videos
• Strong grasp of platform algorithms, cultural trends, and creative hooks
• Comfortable in a fast-paced startup environment, working directly with the founder

Why this role

Short-form video is one of the fastest ways to grow app awareness. By shaping the presence of Iris Light Within across multiple platforms, you’ll be at the core of its marketing strategy, turning fast content into lasting growth.

Job Type: Contract

Pay: $20.00 - $40.00 per hour

Expected hours: No less than 30 per week

Work Location: In person