Senior Director, Product Management, Influencer

About Annalect Annalect is the Data & Technology arm of Omnicom Media Group

Annalect’s 4,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Position Overview This expeditious and intriguing role is a great opportunity to work closely with some of the biggest advertising clients in the world to build and implement appropriate solutions in a rapidly changing digital marketing environment. The ideal candidate will be meticulous and comfortable switching topics of conversation between senior management and software development. Both collaborative personality qualities and effective communication skills are necessary.

Key Responsibilities

• Lead Strategy of marketing capabilities to elevate and lead to higher revenue and achievement of business goals
• Serve as the internal champion of the product development process, and link Product Vision to features
• Conduct market research and user interviews to identify pain points, gather feedback, help guide use case studies, and inform product enhancements.
• Assist in defining product requirements, user stories, and acceptance criteria to ensure clear communication and alignment across teams.
• Collaborate with cross-functional teams (engineering, design, data, and client services) to deliver features that drive efficiency and accuracy for media agency users.
• Work directly with on and offshore UX, Tech Ops and Development teams using the Agile Scrum method and help prioritize the product backlog by balancing business goals, user needs, and technical feasibility.
• Support Product Marketing as a product SME to inform development of marketing materials, including development of positioning, persona development, use case definition, and communication strategy
• Monitor product performance and usage analytics to uncover insights, track KPIs, and recommend data-driven improvements and participate in QA testing and release management to ensure high-quality product launches and smooth user experiences.
• Stay up to date on influencer marketing trends, competitive tools, and emerging technologies to inform product strategy and innovation.
• BA/BS in a related field preferred

Required Skills And Qualifications

• Strong command of commerce and/or performance marketing related marketing challenges and third-party commerce marketplace
• 10+ years' experience in product management
• Ability to work in an agile manner in a rapidly changing requirements environment
• Ability to write clear user flows, wireframes, and process diagrams to communicate product requirements and user journeys to technical and design teams.
• Basic understanding of influencer marketing platforms, social media analytics, and campaign measurement methodologies.
• Strong analytical skills with experience using Excel, Google Sheets, or data visualization tools to interpret product metrics and user data.
• Familiar with agentic AI technology tools
• Experience in managing third-party partnerships and driving success
• Proven track record of aggressively driving product and business strategy
• Excellent communications skills, with experience communicating across groups with varying degrees of technical background
• Strong change management and documentation skills
• Partner with Sales & Marketing on go-to-market and packaging strategy and deliverables

Demonstrated ability to influence cross-functional teams without formal authority

• Organized: Must be able to manage to deadlines and prioritize daily, weekly and monthly tasks
• Detail-oriented: Accuracy and attention to detail is very important in this position
• Analytical, evaluative, and likes to solve problems
• Experience with ad technology product development is a huge plus

Perks of working at Annalect

• Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
• Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
• As part of Omnicom, we have the backing and resources of a global billion-dollar company but also have the flexibility and pace of a “startup” - we move fast, break things, and innovate.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$126,000—$180,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice