Social Media and Marketing Manager

Eagle Eye Farm • All Things Sheared • Kerri Harting Brands
River Falls, WI

About the Role

We’re looking for a bold, creative, highly organized Marketing Manager to lead marketing and social media across Eagle Eye Farm, All Things Sheared, and Kerri Harting brands. This is a high-energy, fast-paced role where no two days look the same — perfect for someone who loves storytelling, animals, events, and building unforgettable brand experiences.

What You’ll Do Social Media Management (Major Priority)

• Create and execute a cohesive social media strategy across multiple brands
• Publish 2 posts per day and 5–10 stories per day
• Capture on-the-fly content around the farm, events, and daily activities
• Edit reels, videos, and trending content that drives growth
• Engage with followers and build community daily

Content & Branding

• Maintain consistent messaging, tone, and visual aesthetic
• Create polished, error-free content and graphics
• Build content calendars and run monthly/quarterly campaigns

Marketing & Brand Strategy

• Develop and execute marketing plans for retail, events, and personal brand growth
• Track KPIs and optimize based on performance
• Plan and promote seasonal events (Pasture Palooza, Alpacas & Antlers, Spring + Summer Festivals)

Partnerships, Collaborations & Brand Deals

• Develop relationships with local businesses, influencers, creators, and partners
• Pitch and secure collaborations, cross-promotions, and sponsorships
• Manage influencer visits and brand-aligned partnerships
• Drive visibility and revenue through strategic collaborations

Animal-Related Content & On-Farm Work

• Work confidently around animals of all sizes
• Enter pens, barns, and enclosures unsupervised to capture content
• Understand animal safety and behavior
• Create joyful, educational, and viral-worthy animal content

Leadership & Collaboration

• Oversee a small marketing support team & interns
• Delegate tasks while remaining hands-on in content creation
• Work closely with farm, retail, and event teams to align messaging

What We’re Looking For - Required

• Proven social media strategy + content creation experience
• Exceptional writing skills with zero grammatical or typographical errors
• Strong design eye and ability to create polished visuals
• Comfortable working with animals and entering pens independently
• Experience building relationships and pitching collaborations
• Highly organized, strong time management, and thrives under pressure
• Creative thinker who loves solving problems and moving fast
• Positive, team-oriented, collaborative personality

Bonus Skills

• Past experience securing brand deals or partnerships
• Influencer/creator network
• Photography or videography background
• Email marketing experience
• Event planning experience

Compensation

Salary: $52,000 – $55,000
Benefits:

• Creative, fun, animal-filled environment
• Growth opportunities within a rapidly expanding brand ecosystem
• Flexible schedule
• A meaningful place to make real impact

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Job Type: Full-time

Pay: $52,000.00 - $55,000.00 per year

Work Location: In person