DIRECTOR OF MARKETING

JOB DESCRIPTION:

Evogen Nutrition is looking for a strategic and performance-driven Director of Marketing to lead our brand, content, performance marketing, and product launch strategy across our DTC, retail, and ecommerce channels. The ideal candidate brings a blend of creative thinking, data-driven decision-making, and team leadership to scale omnichannel growth, elevate brand storytelling, and deliver measurable ROI across paid, owned, and earned platforms.

You’ll be the internal champion of our brand vision, ensuring alignment across campaign execution, digital merchandising, influencer and ambassador programs, content marketing, and product portfolio growth initiatives.

This is a senior leadership position with high visibility and cross-functional influence across product, sales, creative, finance, operations, and athlete/ambassador teams.

KEY RESPONSIBILITIES:

Strategic Marketing Leadership

• Develop and execute Evogen’s annual marketing strategy aligned with domestic and global

growth goals.

• Lead strategic planning and calendarization across DTC, Amazon and assist with brick &

mortar retail, and international partners.

• Partner with product innovation, supply chain, and sales teams to drive profitable GTM (go-to-market) strategies for new product launches and category expansions.

Digital & Performance Marketing

• Own omnichannel campaign planning across Meta, Google, Amazon DSP, SMS, email, and

affiliate, driving CAC efficiency and LTV growth.

• Leverage customer segmentation, behavioral analytics, and CRO best practices to improve

conversion and retention.

• Manage media planning and performance reporting across paid media, influencer/UGC campaigns, and lifecycle/email automation platforms like Klaviyo.

Brand Development & Creative Direction

• Drive brand equity through high-impact storytelling, brand standards, and content creation across all touchpoints (web, social, email, packaging, retail, athlete/influencer

programs).

• Guide internal creative and agency partners on campaign development,

photography/video, copywriting, and experiential/event-based marketing.

• Align brand strategy across athlete partnerships, product positioning, merchandising, and seasonal/evergreen campaigns.

Product & Portfolio Strategy

• Influence category-level strategy and SKU rationalization to optimize gross margin, customer satisfaction, and merchandising effectiveness.
• Partner with product innovation to shape R&D roadmap through market, trend, and competitor insights.

Team Leadership & Cross-Functional Collaboration

• Lead and mentor a growing team of marketers across content, design, digital, and influencer marketing.
• Partner closely with leadership across Sales, Product Development, Operations, Finance, and Customer Experience to support integrated business planning.
• Manage agency partners and vendor relationships to drive executional excellence and efficiency.

WHAT YOU BRING:

Experience & Skills

• 8+ years of marketing leadership experience in CPG, DTC/eCommerce, or retail health/wellness/sports nutrition sectors.
• Proven track record of driving performance in a digital-first, omni-channel environment.
• Expertise in full-funnel marketing strategy: awareness, acquisition, engagement, conversion, and retention.
• Deep knowledge of CRM and customer lifecycle tools (e.g., Klaviyo, Lifetimely), performance platforms (e.g., Meta Ads, Google Ads), and analytics tools (e.g., GA4, Looker, Shopify, Amazon Seller Central).
• Experience managing and scaling teams, including content, growth, creative, and influencer marketers.
• Strong financial acumen; ability to manage P&L levers, budget forecasts, and marketing KPIs.

Mindset & Approach

• Highly organized and execution-focused, capable of balancing strategic vision with hands- on execution.
• Data-informed, but not data-paralyzed, you move quickly and test intentionally.
• Collaborative leader who thrives in cross-functional environments and fast-moving organizations.
• Passionate about health, fitness, and sports nutrition, you understand our customer because you are one.

Benefits & Perks

• Competitive base salary + bonus opportunity
• Medical, dental, and vision insurance
• 401(k) with employer % matching
• Employee discount on Evogen products
• Flexible work schedule and PTO policy
• Opportunity to grow within a high-impact, high-performance brand

Location & Expectations

• Based in Irving, TX (in-person role)
• Must be able to commute reliably or relocate before start date

Ready to Lead the Charge?

If you’re passionate about performance nutrition and know how to blend brand storytelling with bottom-line results, we want to hear from you.

Apply with resume to: Jobs@evogennutrition.com