Partnerships Manager - Athlete & Fitness Influencer Marketing

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Position Overview

As the Partnerships Manager - Athlete & Fitness Influencer Marketing, you will play a key role in leading CELSIUS’ athlete and influencer strategy within the fitness vertical. You’ll identify, activate, and manage partnerships with athletes, trainers, and fitness influencers who authentically embody the CELSIUS brand.

This role bridges brand marketing, talent management, and community engagement — ensuring every partnership delivers meaningful storytelling, brand visibility, and measurable ROI. You’ll collaborate closely with marketing, sales, social, and legal teams to bring the brand to life through partnerships that inspire and motivate fitness-minded consumers worldwide.

Requirements

• 4–6 years of experience in talent management, influencer marketing, or athlete partnerships, preferably within the fitness, sports, or wellness industries.
• Demonstrated ability to cultivate and manage relationships with athletes, agents, and industry professionals.
• Deep understanding of fitness consumer behavior, including trends in strength training, boutique studios, group fitness, and at-home training
• Experience partnering with fitness brands, gyms, apparel companies, nutrition/supplement brands, or connected-fitness platforms
• Ability to identify and evaluate talent based on authenticity, performance credibility, and alignment with fitness lifestyle pillars
• Familiarity with fitness event ecosystems (e.g., expos, competitions, races, trade shows) and activation best practices
• Strong grasp of current fitness content formats across TikTok, Instagram, YouTube, and long-form training content
• Proven ability to work with performance-driven talent who require precise messaging around product usage, training regimens, or wellness benefits
• Understanding of compliance considerations within the fitness and wellness category (e.g., claims, certifications, product demonstrations)
• Proficiency in Microsoft Office Suite and experience with social analytics or influencer tracking platforms (e.g., Tribe Dynamics).
• Willingness to work flexible hours and travel on weekends as needed.

Responsibilities

• Identify and execute strategic athlete and influencer partnerships that align with CELSIUS’ marketing goals and brand values.
• Serve as the day-to-day lead for managing relationships with fitness professionals, athletes, trainers, and influencers across key disciplines (bodybuilding, functional fitness, running, wellness, etc.).
• Build and manage partnerships with gyms, studios, fitness event organizers, and athletic organizations to expand brand presence
• Develop tailored influencer programs aligned with fitness moments such as new product drops, class launches, seasonal training cycles, or competition prep
• Oversee on-site fitness activations including classes, athlete meet-and-greets, product sampling, and live content capture
• Curate talent rosters that reflect diverse fitness verticals (strength athletes, HIIT trainers, yoga instructors, endurance athletes, etc.)
• Evaluate talent performance using fitness-specific engagement metrics such as workout tutorial views, product-in-use demos, and conversion data tied to fitness audiences
• Partner with the social and content teams to develop, review, and approve athlete-generated content that aligns with brand voice and campaign strategy.
• Use tracking and analytics tools such as Tribe Dynamics to monitor performance, measure KPIs, and optimize ROI.
• Maintain and manage a master calendar of all athlete partnerships, programs, and events — including travel coordination when needed.
• Support key events, activations, and retail collaborations that integrate fitness talent and amplify brand presence.
• Collaborate with product, retail, and field marketing teams to integrate talent into gym partnerships, wholesale accounts, and community events
• Support content creation for fitness campaigns, ensuring proper product demonstration, technique accuracy, and brand safety
• Provide insights and recommendations on emerging fitness trends, athlete categories, and new content formats

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year, subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

We promptly review all applications. Highly qualified candidates will be contacted for interviews.

Colorado Applicants: Applications are accepted on an ongoing basis until the position is filled.

CELSIUS Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We provide equal employment opportunities (EEO) to all applicants without regard to race, ethnicity, religion, gender identity, sexual orientation, disability status, or any other characteristic protected by applicable laws. If you require accommodations during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.