Content and Social Media Manager

About the Content and Social Media Manager:

As a Content & Social Media Manager at a21, you’ll be at the center of how our events and agency brands show up across digital platforms. You’ll own the content strategy, execution, and performance across social media, influencer and email channels for a portfolio of nationally recognized food, wine, spirits, and lifestyle events. From planning content calendars to live event coverage, influencer partnerships, and storytelling across multiple mediums, you’ll play a key role in building awareness, engagement, and community for a21 and our brands. 

 This role requires equal parts strategist, creator, and community manager — someone who loves culture, stays ahead of trends, and can balance high-level planning with on-the-ground execution. 

 

What You’ll Do:

Content Strategy & Planning  

• Develop and manage monthly content calendars across multiple events/brands (social, email, blog)
• Translate creative briefs and brand guidelines into content that drives engagement and conversions
• Work closely with design, marketing, partnerships, and production teams to align messaging with event and brand goals

Social Media Management  

• Manage daily posting and engagement across Instagram, Facebook and any new social platforms needed
• Lead live social coverage during events, capturing real-time content that sparks buzz
• Respond to guest inquiries, comments, and DMs with brand voice and care.

Content Creation & Copywriting  

• Write fresh, compelling copy for social posts, newsletters, blogs and event recaps
• Edit content for clarity, tone, and impact across digital and print formats
• Brief and manage photographers/videographers to capture event content with clear deliverables

Influencer & Partner Engagement  

• Develop and manage influencer relationships: pre, during, and post-event
• Coordinate giveaways, campaigns, and cross-promotional content with partners
• Support sponsor deliverables by integrating partner content into social and digital channels

Analytics & Growth  

• Track and report on engagement, reach, and performance across platforms
• Use data and insights to optimize content strategy and audience growth
• Stay ahead of digital/social trends and recommend new formats and creative approaches

 

What We’re Looking For:

• 5-8 years of experience in social media and content marketing (agency or event experience a plus)
• Proven ability to manage multiple brand accounts across different platforms
• Strong copywriting and editing skills with an eye for storytelling
• Experience with Instagram Reels, TikTok trends, and video-forward content creation
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment
• Willingness to travel (including nights/weekends) for on-site event coverage
• Passion for food, wine, spirits, culture, and event

About the a21 Family:

Based in Miami and New York City, a21 is a modern agency that specializes in Corporate Sponsorship Sales and Activation, Culinary and Art Event Management, Strategic Marketing and Corporate Consulting. Our unique and creative approach with a results-driven framework makes us one of the top event marketing agencies in the U.S. As part of our team, you will have access to benefits such as:

· Outstanding Health + Dental benefits

· Competitive PTO plan

· Hybrid work plan

· 401k and more!

a21 provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. a21 complies with all applicable laws.