Fanbase - Growth Lead

Role: Growth Lead Fanbase Location: Remote or Hybrid, offices in London & Miami Reporting to: Founder / CEO Overview Fanbase.com is the crypto-native “OnlyFans alternative” built for on-chain creator monetisation. We’re scaling fast and need a Growth Lead who can actually execute not a “strategy deck” person. This role is for someone who can drive daily growth, recruit creators, run KOL deals, and push Fanbase into the centre of crypto-native creator culture.

You will be the person who grows the platform, hands-on, tactical, relentless execution.

Key Responsibilities

• ⁠ ⁠Creator Growth & Recruitment
• Build and run a daily pipeline of new female creator sign-ups (crypto-native, NSFW optional but common).
• Outbound creator recruitment via Instagram, X, TikTok, Telegram, Discord, DMs, email.
• Manage automated outreach tools and AI agents to scale lead generation.
• Onboard creators quickly, get them live, coach them on content that converts.
• ⁠ ⁠Social Media Execution
• Run the official Fanbase social accounts (X, TikTok, Instagram) with daily posting.
• Turn platform events, trends, and creator wins into content immediately.
• Create posts, short clips, memes, announcements, recruitment content.
• Maintain a consistent brand tone: bold, sexy, crypto-native, no cringe.
• ⁠ ⁠KOL Partnerships & Deals
• Identify and negotiate with KOLs in crypto, lifestyle, adult, and meme space.
• Handle deal structure, deliverables, budgets, performance analysis.
• Build long-term ambassador relationships.
• Deliver measurable FTDs / creator signups from each deal.
• ⁠ ⁠Growth Ops & Reporting
• Track KPIs: creators onboarded, FTDs, traffic, engagement, conversions.
• Build weekly dashboards (simple, actionable, not bloated).
• Run experiments - new funnels, ad concepts, creator incentives.
• Work with product to fix drop-off points, improve onboarding, optimise flows.
• ⁠ ⁠General Execution
• Move fast - take an idea from the CEO and execute it the same day.
• Spot opportunities in real time (trends, viral moments, competitor moves).
• Make things happen without needing permission or long discussions.
• Manage freelancers (designers, editors, agents) as needed.

Requirements

• Proven growth or creator acquisition experience (OnlyFans agencies, social platforms, Web3, KOL management, adult marketing, etc.)
• Strong understanding of crypto culture and creator economy.
• Comfortable working with NSFW/18+ content.
• Actual executor: you handle outreach, negotiation, content, and follow-through.
• Fluent in social media, short-form content, and influencer ecosystems.
• Strong communication skills — especially for outbound.
• Data-driven but not buried in spreadsheets.
• Hustler mentality: you enjoy closing creators and scaling numbers daily.

KPIs

• Creators onboarded weekly and monthly
• Cost per creator signup
• KOL deal ROI (FTDs + creator referrals)
• Social growth: impressions, engagement, follower growth
• FTDs generated from creator and KOL channels

What We Offer

• Competitive salary + performance-based bonuses
• Real ownership of growth decisions
• Work directly with the founder, zero bureaucracy
• Opportunity to shape a top-tier Web3 creator platform from the ground up
• Fast-moving, aggressive, ambitious culture