Director of Marketing

About Us

At Reid Petroleum, LLC we fuel more than just vehicles — we fuel communities. As the parent company of Crosby’s convenience stores, we’re proud to serve customers across a growing footprint with quality fuel, freshly prepared food, and affordable merchandise.

Our success is powered by a commitment to integrity, customer focus, and entrepreneurial spirit. As we continue to grow, we’re looking for a Director of Marketing who’s ready to lead the next phase of our brand’s evolution and share our story across every channel and community we serve.

About the Role

We’re seeking a creative storyteller and strategic brand leader with a passion for driving customer engagement and revenue growth. You’ll be responsible for developing and executing a unified marketing strategy for both Reid Petroleum, LLC and Reid Stores, LLC (Crosby’s) — shaping how our customers see, experience, and connect with our brand.

This is a hands-on leadership role for someone who can balance vision with execution, data with creativity, and inspiration with accountability.

Key Responsibilities

Brand Activation & Engagement

• Drive brand awareness and customer engagement through loyalty programs, community events, gamification, and digital storytelling.
• Develop and manage a marketing calendar of promotions, campaigns, and outreach events.
• Oversee the creation of clear, consistent messaging across digital, in-store, and media platforms.
• Adopt new tools and trends in AI-generated content and workflow efficiency.

Marketing & Outreach Strategy

• Lead the evolution of digital marketing including SEO, social media, email, and influencer engagement.
• Deploy advanced analytics and CRM tools to understand customer behavior and improve targeting.
• Explore new technologies like AI, augmented reality, and automation for innovative content delivery.
• Collaborate closely with Sales and Retail teams to align marketing and business objectives.

Strategic & Analytical Excellence

• Monitor trends, competitors, and campaign results to inform ongoing strategy.
• Develop marketing and communications plans that enhance brand awareness and customer loyalty.
• Manage the marketing budget to ensure efficient use of resources and measurable ROI.
• Track and report on campaign performance and market insights.

Leadership & Team Development

• Lead, mentor, and inspire a creative, high-performing marketing team.
• Model and uphold Reid Group Core Values: Honesty, Trustworthiness, Customer Focus, Team Spirit, Cost Consciousness, and Entrepreneurialism.

Qualifications

• 5+ years of marketing content and creative leadership experience
  • Experience in convenience retail, QSR, or fuel industries a plus
  • Experience in commodities marketing or direct-to-consumer promotions preferred
• 3+ years of management experience with direct reports
• Bachelor’s degree or higher in Marketing, Communications, or related field
• Proficiency with CRM systems, Microsoft Office, and BI tools (e.g., Tableau)
• Strong written, verbal, and presentation skills
• Proven ability to analyze data, manage budgets, and drive results
• Ability to build strong internal and external relationships
• Valid NYS Driver’s License

Benefits & Perks

We value our employees and offer a comprehensive benefits package, including:

• Competitive salary and performance-based incentives
• Health, dental, and vision insurance
• Company-paid life insurance
• 401(k) with company match
• Profit Sharing
• Paid time off (PTO) and paid holidays
• Employee discounts at Crosby’s locations
• Fuel Discounts
• Professional development opportunities
• Collaborative culture with room to innovate and grow

Join the Reid Petroleum / Crosby’s team and help us fuel growth, connection, and community — one campaign at a time.