Brand Manager- Nutrition

About REP REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.

This role is based in our state-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours.

Our Core Values

• Think Like a Customer - We empathize with our customers; understand the 'why' behind every decision we make
• Progress not Perfection - We don't let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half-full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

About This Role The Nutrition Brand Manager will help lead the growth and expansion of our newly established nutrition brand, Purist. This role requires a strategic thinker with a proven track record in brand management, particularly in the supplement/nutrition/consumer packaged goods industry. The ideal candidate will be detail-oriented and organized, as well as adept at developing, and executing, go-to-market strategies, collaborating across departments and driving brand awareness and growth.

Responsibilities Go-to-Market Planning & Execution:

• In partnership with the VP of Nutrition and the VP of Marketing, develop and implement strategic go-to-market plans to drive revenue, increase brand awareness, and accelerate category expansion for our Nutrition division.
• Act as the internal “product expert” for the nutrition business unit, serving as the primary point of contact for all execution-related details, including go-to-market briefings, photoshoots & final asset delivery.
• Own all creative briefs and partner with Project Manager and Creative Team to develop and execute strategic priorities on time and within budget.
• Lead delivery of key brand building initiatives, including seeding programs (influencer & PR), events, sales kits, etc. with a focus on delivering measurable outcomes.
• Build strong cross-functional marketing relationships across the marketing team to include partnerships, social media, performance marketing, DTC, AMZ, and content with the goal of delivering full-funnel marketing plans for both categories. Partner with teams to analyze results, improve ROI, and deliver consistent revenue improvements.
• Ensure cohesive and consistent brand messaging, tone and campaign execution across all channels and touchpoints.
• Partner with the internal GTM team to align nutrition launches with the overall REP business strategy, ensuring both categories contribute meaningfully to company-wide revenue targets.
• Serve as the primary point of contact for athletes and influencers signed to the Purist brand.

Analysis & Budget

• Manage marketing budget for Nutrition, ensuring efficient allocation of spending and resources, while measuring ROI where appropriate.
• Conduct market research to identify trends, consumer needs and competitive landscapes.
• Analyze brand performance metrics & KPIs, adapting strategies based on data-driven insights to optimize outcomes.

What You Will Bring To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Ability to apply common sense of understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Ability to add, subtract, multiply, and divide into all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.

Travel

• 2-3 planned trips/travel expected annually.

Education And/or Experience

• Bachelor's degree (B. A.) from four-year college or university
• 7+ years in Marketing; experience in supplements or consumer packaged goods highly preferred
• Experience and/or passion for fitness preferred.
• Experience with DTC & AMZ-led brands is highly desirable
• Highly organized and detail oriented
• Experience with Photoshop, Canva or digital editing tools for quick-turn, small requests preferred

Core Competencies Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Resourcefulness - Securing and deploying resources effectively and efficiently.

Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.

Self-Development - Actively seeking new ways to grow and be challenged using both formal and informal development channels.

Business Insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

Drives Vision and Purpose - Painting a compelling picture of the vision and strategy that motivates others to take action.

Communicates Effectively - Develops and delivers communications that convey a clear understanding of the unique needs of different audiences.

Demonstrates Self Awareness - Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

Manages Ambiguity - Operates effectively, even when things are not certain, or the way forward is not clear.

Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

What's In It For You Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.

We Offer An Exceptional Compensation Package Which Includes Compensation base range: $95,000.00 - $115,000.00

Day One Benefits!

• Medical, Dental, Vision (Competitive Benefits Packages Available)
• Health Savings Account (HSA) with employer contributions
• Flexible Spending Account (FSA) options
• LTD/STD, Life and AD&D (100% premiums covered by REP)
• 401k and Roth options with employer match up to 4%
• Employee Assistance Program (EAP)

Recharge Yourself!

• 4 weeks of PTO accrued during your first year
• 48 hours of sick leave annually
• 7 paid company holidays with an additional floating holiday
• Paid Parental leave after 6 months of employment
• Birthday - Paid day off

Pump-up Perks!

• Unique bonus structure that rewards exceptional individual performance as well as company-wide performance
• Full access to employee gym
• Employee discount on REP equipment and apparel
• Daily snacks and drinks provided by REP (for onsite employees)
• 'Fitness' casual attire
• Company and team building events
• Professional growth and development within the organization
• LIFE-WORK balance

Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. Specific vision abilities required by this job include close vision and distance vision.

REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP.