Digital Content and Social Media Omnichannel Brand Manager

The Digital Content and Social Media Omnichannel Brand Manager will be responsible for developing and overseeing the organic and paid strategy and brand content for O-Cedar with all marketing touchpoints and channels, partnering closely with the Digital Media Strategy US team. This role includes close collaboration with sister-brand, Vileda Canada, to drive cross-border content synergies. This will create a seamless, consistent, and compelling brand experience across all consumer-facing channels (social, digital, web, retail) through owned branded creative content.

Responsibilities

• Support in developing, planning, and coordinating O-Cedar & Vileda brand content and strategies across organic and paid communication platforms including social media channels (TikTok, Instagram, Facebook and YouTube), email and web.
• Lead the day-to-day execution of O-Cedar asset creation and execution with agency partners, influencers, content creators, and designers across social, website, blog, search, and email.
• Partner with O-Cedar’s in-house content creator to bring the O-Cedar voice to life on owned media channels.
• Manage O-Cedar content and brand messaging with consistent look and feel, ensuring compliancy with global brand guidelines and industry specific regulations and standards across all consumer touchpoints.
• Manage daily relationships with PR, Influencer, and Brand agencies.
• Work with the Website Manager to optimize any blog content needed for SEO best practices.
• Drive content synergies with O-Cedar’s sister brand, Vileda Canada.

Qualifications

• Ability to reliably commute to Aurora, IL (60502) for required in-office meetings and workdays, typically occurring a few times per month.
• Bachelor’s Degree preferred.
• Minimum 5 years of related experience with proven record in social media and content strategy with a focus on video content required. Social media experience must include TikTok , Meta/Instagram Reels, and YouTube.
• Strong preference for experience managing influencer relationships and partnering with/supervising outside agencies.
• Preferred background with consumer goods company (or agency supporting this) within role of Omnichannel Marketing, Digital, Social, and Brand management.
• Good technical knowledge of all relevant Digital, Social, SEO tools and metrics for planning, analytics, and data management.
• Consumer centric mindset and ability to think in content and brands, with a deep understanding of consumer full funnel journey. Strong storytelling, communication, persuasion, and collaboration aptitude.
• Experienced in project management and coordination. Compliance and legal knowledge in Digital space.

Freudenberg Group is a privately held global organization headquartered in Germany. With a presence in 60 countries and a workforce exceeding 50,000 employees, the Freudenberg Group operates across 40 distinct market segments and generates annual sales of more than €11 billion. Freudenberg Home and Cleaning Solutions (FHCS), also known as Freudenberg Household Products (FHP) in North America, is a company of the Freudenberg Group and consists of two business areas: the consumer business and the professional applications business. In both segments, we drive innovation for cleaning systems, household and laundry care products. In fiscal year 2024, we achieved sales of more than 1.3 billion euros. As part of a family-run group of companies with a history spanning over 175 years, at FHCS we develop products that make places cleaner – and life a little easier. We have a passion for cleaning that drives everything we do.

With our two business divisions, Consumer and Professional, we have a powerful brand portfolio. Since 1948, we have been expanding continuously and are now represented in 35 countries with the products of our nine brands. In the U.S., O-Cedar is our established consumer brand, while in Canada, it’s known as Vileda. Our professional product line is marketed under the Vileda Professional brand.

Since 2003, O-Cedar has been part of our brand portfolio. In the US, our O-Cedar brand has been providing leading cleaning solutions for households for more than 115 years. As the number one brand for floor cleaning products, O-Cedar impresses with innovative bestsellers such as the EasyWring RinseClean Microfiber Spin Mop System and the PowerCorner PetPro Angle Broom. Our portfolio, tailored to the needs of US consumers, combines performance, hygiene, and convenience, making O-Cedar the fastest-growing brand in the US market.

Our company culture is based on six core principles that shape our everyday work:

• Multicultural & International: Our teams are placed in over 30 countries. We bring diverse perspectives from around the globe and form an environment which fosters innovation & success.
• Caring & Belonging: Our organization is supportive, valuing and including everyone. We nurture this sense of belonging and care about each employee.
• Co-Creative & Collaborative: Collaboration is at the heart of our Culture. We believe in co-creating solutions by harn­essing the collective Creativity, Curiosity & Expertise of our team.
• Achieving & Impacting: Our achiever mindset propels us to overcome challenges and consistently reach new levels. Our actions and initiatives are driven by a desire to create positive, lasting impact.
• Open & Approachable: We foster open communication and appro­achability. Our leaders value transparency across the organization, encouraging the sharing of ideas freely.
• Acknowledging & Encouraging: We appreciate the unique strengths that everyone brings to our organization. We en­courage our employees to grow and achieve their personal and professional goals.

At Freudenberg, we believe that our employees are our greatest asset. That’s why we offer a comprehensive benefits package designed to support your health, well-being, and professional growth. From competitive salaries and health insurance to professional development opportunities and work-life balance initiatives, we are committed to providing a rewarding and supportive work environment. Join us and be part of a team that values your contributions and invests in your future.

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

We respectfully request that recruitment agencies and third-party recruiters refrain from contacting us regarding this position.