Digital Marketing Specialist

Position Overview

As the Digital Marketing Specialist, you’ll manage all things marketing — from ad campaigns to content, analytics, and automation.
You’ll be responsible for generating leads, optimizing paid media performance, and ensuring every campaign reflects the sophistication of the B Beautiful brand.

This is both a creative and analytical role — ideal for someone who can design, launch, and track digital campaigns while maintaining a strong sense of visual storytelling and brand tone.

Key ResponsibilitiesPaid Media & Lead Generation

• Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads to drive consistent, qualified leads.
• Manage monthly ad budgets and performance metrics (CPL, CPA, ROAS).
• Write ad copy, select visuals, and A/B test creatives for conversion improvement.
• Build and monitor audiences, retargeting campaigns, and lookalike segments.

Social Media & Content Creation

• Create scroll-stopping content — Reels, stories, and graphics — that reflect B Beautiful’s luxury aesthetic.
• Collaborate with injectors and estheticians to produce educational, high-converting video content.
• Maintain a 3–5x weekly posting schedule across Instagram, Facebook, and Google Business.
• Engage followers, manage comments/DMs, and support influencer collaborations.

Email, SMS & Automation

• Develop and schedule email and text campaigns to promote events, launches, and rebooking offers.
• Manage CRM automations in GoHighLevel or RepeatMD to ensure fast follow-up on all leads.
• Segment audiences for personalized marketing flows (new leads, members, reactivations).

Analytics & Optimization

• Track weekly marketing KPIs: leads, cost per lead, conversions, bookings, and ROI.
• Use data to make recommendations for creative, audience, and funnel improvements.
• Report on campaign performance to ownership and adjust strategies as needed.

Events & Promotions

• Support in-house events by designing promo materials (flyers, invitations, email campaigns).
• Capture live content (photos, Reels, testimonials) during events for future campaigns.
• Collaborate with the Patient Care Coordinator to convert event attendees into booked clients.

Qualifications

• 2–4 years of digital marketing experience (preferably in med spa, aesthetics, or beauty industries).
• Proven ability to design and launch Meta ad campaigns with measurable ROI.
• Strong eye for visual branding and luxury content creation (Canva, Adobe, or equivalent).
• Experience managing CRM systems (GoHighLevel, RepeatMD, HubSpot, or Klaviyo).
• Excellent copywriting, communication, and time management skills.
• Data-driven mindset — comfortable reading analytics and optimizing campaigns.
• Passionate about beauty, wellness, and empowering women through transformation.

Compensation & Schedule

• Full-time or Part-time (25–40 hours/week)
• Pay: $25–$35/hour or $4,000–$6,000/month salary (based on experience)
• Hybrid Flexibility: In-office 2 days/week for content creation; remote for campaign management.
• Bonuses: Event performance, lead goals, and quarterly marketing milestones.

What We Offer

• Creative autonomy within a fast-growing luxury brand.
• Training on B Beautiful’s signature services and brand voice.
• Opportunity to grow into Marketing Manager or Brand Director roles.
• Discounts on aesthetic treatments and skincare products.
• Supportive, empowering, women-led team environment.

Join B Beautiful Medical Spa

If you live and breathe digital strategy, luxury branding, and data-driven growth — this is your opportunity to shape the digital voice of one of Atlanta’s fastest-growing medical spas.

Apply today and start building beauty that converts.

Job Types: Full-time, Part-time

Pay: $30.00 - $35.00 per hour

Expected hours: 20 per week

Benefits:

• Relocation assistance

Application Question(s):

• B Beautiful is a Medical Spa, Did you read Job description ?
• Are you good at graphic designing for ads and socials?
• Can you launch ads via meta ?
• Do you have previous experience digital marketing for a medical spa ?
• Why do you think you are a good fit for this position ?

Work Location: Hybrid remote in Atlanta, GA 30341