Manager, Influencer & UGC

Influencer Partnership Management

• Manage mid-tier influencer partnerships and campaigns, serving as primary point of contact for assigned influencer relationships.
• Execute influencer campaigns from briefing through content delivery, ensuring all timelines, deliverables, and brand requirements are met.
• Coordinate campaign logistics including product sampling, content briefs, timeline management, and deliverable tracking.
• Build and nurture ongoing relationships with influencers to foster positive partnership experiences and long-term collaboration opportunities.
• Support contract coordination, rate negotiation, and campaign setup in partnership with senior team members.
• Track influencer campaign performance and provide insights for optimization and strategic planning.

UGC Strategy & Campaign Development

• Develop and execute comprehensive UGC strategies that align with Ashley's brand objectives and drive measurable engagement across all social platforms.
• Design customer-facing UGC campaigns that encourage authentic content creation showcasing Ashley products and brand experiences.
• Create campaign frameworks, content themes, and engagement tactics that motivate customer participation and organic brand advocacy.
• Develop seasonal and product-specific UGC initiatives that support broader marketing campaigns and product launches
• Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style
• Establish content guidelines and brand standards that maintain authenticity while ensuring quality and brand alignment to Ashley’s brand pillar of style

UGC Creator Network Management

• Build, recruit, and manage a diverse network of dedicated UGC creators who specialize in producing authentic, native-style content for Ashley
• Identify and vet UGC creators across different demographics, aesthetics, and content styles to ensure broad representation and appeal
• Develop creator briefs, content requirements, and brand guidelines specifically tailored for UGC-style content production
• Negotiate rates, manage contracts, and establish ongoing relationships with UGC creators to ensure scalable, budget-efficient content creation
• Coordinate content production schedules, deliverables, and approval processes to maintain consistent content flow

Content Curation & Amplification

• Curate high-quality content from influencer partnerships, customer campaigns, and creator networks for use across Ashley's owned social channels and marketing campaigns
• Develop content approval workflows in partnership with creative that balance quality standards with authentic, unpolished aesthetic requirements
• Create systems for organizing, tagging, and cataloging influencer and UGC assets for easy access and reuse across marketing touchpoints.
• Coordinate with Social Media and Creative teams to integrate influencer and UGC content into broader content calendars and campaign strategies
• Refine legal frameworks and permissions for influencer and UGC content usage across all marketing channels and platforms.

Community Engagement & Advocacy

• Execute engagement strategies that encourage ongoing customer participation in brand initiatives and conversations.
• Develop incentive programs, contests, and community challenges that drive content creation and social amplification.
• Monitor and respond to customer-generated content to foster community connection and encourage continued participation.
• Identify and nurture potential brand advocates within the customer community for long-term partnership opportunities.
• Create recognition programs that celebrate and reward top-performing customer content creators and reward top-performing influencers and customer content creators.

Performance Management & Optimization

• Track and analyze influencer and UGC campaign performance against established KPIs including content volume, engagement, reach, and conversion metrics.
• Develop reporting frameworks that demonstrate influencer and UGC impact on brand awareness, social media performance, and creative usage.
• Monitor creator performance and content effectiveness to optimize network composition and campaign strategies.
• Provide insights and recommendations for continuous program improvement and budget optimization.
• Analyze competitor influencer and UGC strategies and industry trends to identify opportunities for innovation and differentiation.

Budget & Operations Management

• Manage influencer and UGC program budgets, including creator payments, campaign incentives, and platform costs.
• Develop cost-effective strategies for content production that maximize volume while maintaining quality standards.
• Track spending against performance metrics to ensure efficient budget allocation and strong ROI.
• Establish operational processes for creator onboarding, content approval, and payment management.
• Maintain organized databases of creator information, contract terms, and performance history.
• Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
• Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
• Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
• Audit, maintain and ensure employee time-keeping and absentee records are accurate.
• Manage resources to optimize equipment, facilities, employees, methods and materials.
• Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
• Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

Job Qualifications

• Bachelors Degree in Marketing, Communications, Digital Media, or related field
• 5+ years in social media marketing, content marketing, community management, or digital marketing.
• 2+ years managing influencer programs, UGC campaigns, creator networks, or content production workflows.
• Proven experience developing and executing influencer and UGC campaigns across multiple social media platforms.
• Strong understanding of social media trends, content creation, and community engagement best practices.
• Experience with content management systems, social media management tools, and creator management platforms.
• Demonstrated ability to manage budgets, negotiate creator contracts, and track performance metrics.
• Excellent project management skills with ability to coordinate multiple campaigns and creators simultaneously.
• Strong written communication skills and experience creating creator briefs and campaign guidelines.
• Experience in retail, lifestyle, or consumer brands preferred.’
• Understanding of FTC compliance and legal requirements for sponsored content and creator partnerships.
• Creative eye for identifying high-quality, on-brand content and emerging content trends.

Licenses or Certifications

None

Knowledge, Skills And Abilities

• Strong attention to detail
• Excellent verbal and written communication skills
• Excellent interpersonal skills
• Effective time management and organizational skills
• Work independently as well as in a team environment
• Document management system
• Analytical and problem solving skills
• Maintain confidentiality
• Working knowledge of Continuous Improvement
• Handle multiple projects simultaneously within established time constraints
• Proficient computer skills, including experience with Microsoft Office Suite, internet
• Perform under strong demands in a fast-paced environment
• Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
• Display empathy, understanding and patience with employees and external customers
• Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

Schedule Expectations

• Is this position required to travel? Yes If so, how often? Occationally
• Flexible and willing to work extended hours when necessary.

Job Competencies

• Ethics and values
• Integrity and trust