Director, PPC

About Coinbound

Coinbound is the leading Web3 marketing agency, helping top blockchain, crypto, and DeFi brands grow through cutting-edge digital strategies. We’ve worked with over 800 Web3 clients, including MetaMask, OKX, Gala, Stake.com, Algorand, Sui, and more. We are now expanding our performance marketing capabilities.

We’re looking for an experienced Director of PPC to lead and build Coinbound’s PPC department from its infancy.

Role Overview

As Director of PPC, you’ll be responsible for developing, executing, and scaling paid media strategies for some of the most exciting companies in Web3. You’ll lead a team, manage client relationships, and drive performance across multiple advertising platforms. This is a leadership role for someone who’s both strategic and hands-on, comfortable with data, confident in client discussions, and excited to build a world-class PPC function within Coinbound.

Key Responsibilities

• Build and lead Coinbound’s PPC department, including team hiring, training, and operational setup.
• Develop and execute multi-channel paid media strategies that deliver measurable ROI for Web3 clients.
• Manage campaigns across Google Ads, X (Twitter) Ads, and other paid social and search platforms.
• Plan, execute, and optimize campaigns on Web3-specific ad platforms such as Coinzilla, Bitmedia, or similar.
• Lead reporting and analytics initiatives using tools such as Google Looker Studio, Mixpanel, and other performance dashboards.
• Communicate directly with clients to understand goals, report results, and recommend optimizations.
• Collaborate cross-functionally with other departments (brand, strategy, influencer marketing) to ensure cohesive execution.
• Monitor and manage the P&L of the PPC department, with bonuses tied to departmental profitability.
• Stay ahead of advertising trends, Web3 platform updates, and emerging technologies.

Qualifications

• Must be based in the United States.
• At least 5 years of experience with paid advertising.

Minimum of 2 years of experience managing PPC campaigns for Web3 or crypto companies.

• Deep experience with Google Ads, X Ads, and paid media optimization.
• Experience with Web3 advertising platforms (e.g., Coinzilla, Cointraffic, Bitmedia).
• Proven ability to manage and scale budgets efficiently while meeting performance goals.
• Advanced proficiency in campaign analytics and reporting tools (Google Looker Studio, Mixpanel, etc.).
• Strong understanding of conversion tracking, attribution modeling, and ROI analysis.
• Exceptional communication and presentation skills, able to speak directly with clients and executives.
• Self-starter with entrepreneurial energy; able to work autonomously and thrive in a fast-paced environment.
• Passion for the Web3 industry and commitment to ongoing learning and improvement.

Compensation & Benefits

• Competitive base salary
• Performance-based, semi-annual bonuses tied to department profitability
• 100% Remote culture
• Opportunities for rapid growth and leadership within a fast-scaling agency
• Work alongside industry leaders in Web3 marketing