Specialist, Organic Social

Primary Job Functions

Content Creation & Brand Elevation

• Develop and implement elevated content strategies for Instagram, TikTok, Facebook, Pinterest, and emerging platforms that showcase Ashley as a design-forward, culturally relevant brand.
• Lead day-to-day content workflows and publishing schedules that consistently position Ashley as an aspirational brand.
• Execute content calendar management that ensures cohesive brand elevation and messaging across all organic touchpoints.
• Provide social media expertise that elevates broader marketing campaigns and brand initiatives through social integration.

Community Management & Brand Advocacy

• Build and nurture authentic community relationships that elevate brand perception through strategic engagement, responding to comments, messages, and user-generated content.
• Execute community engagement strategies that position Ashley as a trusted style authority and lifestyle brand while fostering deeper customer relationships.
• Monitor social conversations and brand mentions, identifying opportunities for brand elevation through organic engagement and thought leadership.

Content Strategy & Performance Optimization

• Lead elevated content strategy development that positions Ashley as a brand with aspirational messaging and design-forward creative approaches.
• Analyze content performance trends to identify brand elevation opportunities and provide data-driven recommendations for optimization.
• Develop content amplification strategies that maximize organic reach while maintaining elevated brand standards.

Platform Innovation & Cultural Relevance

• Stay current on platform updates and emerging social media trends to maintain Ashley's elevated position and competitive advantage.
• Execute testing of new content formats and features that elevate brand presentation and optimize premium brand performance.
• Identify and implement trending topics and cultural moments that align with Ashley's brand voice and positioning.
• Drive innovation in content approaches that differentiate Ashley from competitors.

Performance Analysis

• Conduct analysis of organic social performance metrics that demonstrate brand elevation impact and growth
• Partner with Creative, Brand Marketing, PR, and Influencer teams to ensure organic social strategies elevate Ashley's brand across all touchpoints.
• Present findings and recommendations that demonstrate social media's contribution to brand elevation, growth and engagement goals.

Measurement & Impact

• Brand Elevation: Brand perception improvements and consistency across platforms.
• Content Performance: Engagement rates, reach metrics, follower growth, and content effectiveness
• Cross-Channel Integration: Campaign support effectiveness that elevates brand presentation across departments.
• Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

Secondary Job Functions

• Maintain reliable attendance.

• Actively participate in departmental meetings, training and education. Assist with training other employees and providing backup.

• Complete other assignments and special projects as requested.

Job Qualifications

Education:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.

Experience:

• 1-2 years in social media marketing with demonstrated expertise in brand building.

• Advanced experience with social media management platforms, analytics tools, and elevated content creation software.

• Experience in retail, lifestyle, luxury, or premium consumer brands with understanding of brand elevation and cultural positioning.

Licenses or Certifications

• None

Knowledge, Skills and Abilities

• Strong attention to detail

• Excellent verbal and written communication skills

• Excellent interpersonal skills

• Effective time management and organizational skills

• Work independently as well as in a team environment

• Document management system

• Analytical and problem solving skills

• Maintain confidentiality

• Working knowledge of Continuous Improvement

• Handle multiple projects simultaneously within established time constraints

• Proficient computer skills, including experience with Microsoft Office Suite, internet

• Perform under strong demands in a fast-paced environment

• Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect

• Display empathy, understanding and patience with employees and external customers

• Respond professionally in situations with difficult employee/vendor/customer issues or inquiries

• Strong leadership and collaboration skills with ability to drive brand initiatives across cross-functional teams.

Schedule Expectations

• Is this position required to travel? If so, how often?

• Flexible and willing to work extended hours when necessary.

Job Competencies

• Ethics and values

• Integrity and trust