Marketing Manager

About Decision Tactical

Decision Tactical is Florida’s most immersive tactical training and entertainment facility—combining the adrenaline of SWAT-style scenarios with the accessibility of a public experience center. From everyday civilians and tourists to elite law enforcement, our 43,000 sq. ft. facility trains minds under pressure. We’re growing fast and need a strategic, AI-forward marketing leader to drive that growth across local, tourist, and event markets.

Role Summary

We’re seeking a hands-on, traction-focused, data-driven Marketing Manager who can set strategy, lead a small team, and maximize the power of AI tools to scale Decision Tactical’s attendance and reach. This role oversees all aspects of demand generation, brand growth, and conversion performance—across three key markets:

• Tourists visiting the Orlando area
• Local general public (civilian & enthusiast traffic)
• Corporate and law enforcement event clients

You must be comfortable blending strategic thinking with tactical execution and managing a lean, AI-assisted team to outperform large teams with larger budgets.

Key Responsibilities

Strategy & Leadership

• Own the full-funnel marketing strategy (awareness to conversion to retention)
• Translate business goals into targeted, measurable marketing campaigns
• Lead a nimble team of 3–5 people plus external contractors/vendors
• Report directly to the CEO with clear performance metrics and impact updates

Growth Marketing & AI-Driven Campaigns

• Oversee performance marketing across Google Ads, Meta, TikTok, YouTube, etc.
• Direct the use of AI platforms (e.g. ADXL, Artisan AI, Smartly.io, 11x) to scale creative output and campaign testing
• Manage budgets, CAC, ROAS, and LTV metrics to optimize spend

Content, Brand, and Experience

• Guide brand messaging and tone across all channels (web, email, social, print)
• Ensure video, graphic, and written content aligns with audience segments
• Partner with team to generate high-conversion ads and organic content using AI and UGC

Analytics & Optimization

• Define KPIs across channels; lead reporting using GA4, Qlik, CRM dashboards
• Leverage AI and automation for A/B testing, funnel analysis, and remarketing
• Improve visibility and attribution across CRM, booking tools, point of sale systems, and WordPress site

Event, Partner, and Local Marketing

• Promote and optimize in-house events and group bookings
• Drive strategic partnerships with hotels, convention bureaus, and influencers
• Oversee listing and content strategy across platforms like Eventbrite, Fever, Google Events, and local tourism sites

Required Qualifications

• 5+ years of marketing experience with at least 2 years in a leadership role
• Demonstrated experience with AI-enhanced marketing tools and automation
• Hands-on experience with paid media platforms (Google, Meta, TikTok, Linkedin, etc.)
• Solid understanding of data tracking, marketing attribution, and funnel performance
• Proven ability to lead small teams and wear multiple hats effectively

Preferred Experience

• Experience in tourism, attractions, entertainment, timeshare market, or tactical training sectors
• Familiarity with tools like WordPress, Zapier, and Qlik Sense
• Strong portfolio showing integrated campaigns and growth outcomes
• Comfort with rapid testing and iteration using AI-generated content

What Success Looks Like

• Significant and measurable increase in bookings, foot traffic, and memberships
• Local and tourist markets consistently fed through high-performing funnels
• Clear ROI from AI tools and efficient campaign execution with a lean team
• A proactive, goal-oriented marketing team that thrives under your leadership

Perks & Benefits

• Competitive salary​
• Performance bonuses
• Options Plan

Job Type: Full-time

Pay: $50,000.00 - $100,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: In person