Sales & Marketing Manager - Luxury Spa

Position Overview:

Title: Sales & Marketing Manager – Luxury Spa

Location: South Florida

Focus Areas: High-end clientele, digital marketing, strategic partnerships

Key Responsibilities:

• Develop and execute luxury-focused marketing campaigns.
• Optimize digital channels (social media, SEO, paid media) for ROI.
• Build partnerships with luxury brands and hotels.
• Drive revenue through promotions, memberships, and service packages.
• Ensure exceptional client experience from first contact to follow-up.

Ideal Candidate Profile:

• Experience in luxury hospitality or spa marketing.
• Strong digital marketing and brand positioning skills.
• Proven success in partnership development and revenue growth.

Sales & Marketing Manager for a luxury Salon in South Florida

A sales and marketing manager for a luxury salon in South Florida is responsible for driving revenue growth, enhancing brand reputation, and managing all promotional activities to attract and retain an affluent clientele. This role requires a sophisticated understanding of the beauty industry, the local market, and high-end consumer behavior.

Key responsibilities

Sales management

• Develop and execute sales strategy: Create and implement sales plans to meet and exceed monthly, quarterly, and annual revenue targets for services, memberships, and retail products.
• Manage and train the team: Lead, coach, and motivate the salon team (stylists, estheticians, and receptionists) to improve sales performance, service delivery, and client retention.
• Drive retail sales: Implement strategies to increase the "retail attachment rate," which measures the percentage of clients who purchase products after a service.
• Monitor performance metrics: Track key performance indicators (KPIs) such as monthly revenue growth, client rebooking rates, and average customer spending per visit.
• Refine the customer journey: Analyze the client experience from initial booking to post-service follow-up to ensure a luxurious and seamless journey that encourages repeat business.

Marketing and brand management

• Enhance digital presence: Oversee all digital marketing efforts, including managing a professional website with online booking, optimizing for local search (SEO), and running targeted ads.
• Cultivate social media: Manage and create visual content for platforms like Instagram, TikTok, and Pinterest, showcasing the stylists' talents, client transformations, and the salon's high-end aesthetic.
• Develop promotional campaigns: Plan and execute promotions and events that align with seasonal trends or holidays, such as Mother's Day packages or summer hair treatments.
• Build strategic partnerships: Collaborate with other luxury businesses in South Florida, such as boutiques, spas, and wedding planners, for cross-promotion and mutual referrals.
• Engage in influencer marketing: Partner with local beauty influencers to generate authentic content and reach a wider, relevant audience.
• Manage the salon's reputation: Actively monitor and respond to online reviews on platforms like Google, Yelp, and Facebook to maintain a five-star reputation.

Client relations and retention

• Implement a loyalty program: Create and manage a program that rewards repeat clients and provides incentives for referrals.
• Boost client retention: Develop targeted "We miss you" campaigns for clients who haven't visited in a set period to bring them back to the salon.
• Enhance the in-salon experience: Ensure the physical salon space, from the decor to the amenities, provides a luxurious and memorable experience.

Essential skills and qualifications

To excel in this role, a candidate should possess:

• Proven sales experience: A track record of meeting or exceeding sales targets, ideally in a luxury or high-end retail/service environment.
• Marketing expertise: Strong knowledge of digital marketing, content creation, social media management, and local SEO.
• Industry knowledge: A keen understanding of current beauty trends, products, and a passion for the industry.
• Strong leadership skills: The ability to effectively lead, train, and motivate a creative and diverse team of professionals.
• Excellent communication skills: The ability to communicate the salon's luxury brand effectively and build strong client and partner relationships.
• Adaptability: The capacity to adapt marketing and sales strategies to the specific dynamics of the competitive South Florida market.