Digital Marketer

Digital Merchandising Specialist

Everything Legwear, a top leader in the fashion and licensed hosiery industry is seeking a Digital Merchandising Specialist to join their growing dynamic team. The ideal candidate will have an entrepreneurial spirit, be self-motivated, and creative with a passion for fashion is a plus. The Digital Merchandising Specialist will work the merchandising team in the execution and marketing of all digital channels including retail website and social media outlets. This candidate should be socially savvy with expert knowledge of key social platforms and analytical tools that turn data into actionable insights and sales.

Responsibilities include:

· Creation and maintenance of product listings on eCommerce platforms (Shopify, Amazon, Walmart) including copywriting, assigning images, keywords.

· Maintain and update Shopify site to drive conversion & create brand loyalty

· Provide site and product audits for data integrity, optimizes site navigation, filters, and attribution. Assists in site updates and implementation.

· Assist in strategizing with Agency partners for SEO & Paid Search

· Plan & Implement digital marketing campaigns through e-mail, SMS & social media

· Manage cohesive branded content across marketing channels by creating a monthly editorial calendar

· Work in conjunction with the Art Director and Merchandise Manager to develop and deploy successful marketing campaigns across all digital channels

· Partner with art department in developing digital assets and layouts for website, Amazon storefront, e-mail & social

· Effectively measure and report performance of marketing campaigns, gain insight and assess against goals.

· Increase our social media presence by keeping up with social media trends to grow followers, product conversion, and brand awareness on Instagram, Facebook, Pinterest, TikTok, etc.

· Supervise all aspects of social media interaction between customers and the company ensuring a positive customer service experience and positive brand messaging

· Set up and manage affiliate programs and influencer marketing

Requirements:

• BS degree in marketing or a related field.
• Demonstrable experience in digital marketing, site merchandising or agency
• Knowledge of Shopify and/or marketplaces such as Amazon/Walmart.
• Proven experience in growing target audiences in all social media outlets.
• Solid knowledge of website analytics tools (Google Analytics) and social media analytics
• Comfortable working with numbers and able to make sense of metrics.
• An eye for fashion, a sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends, concepts, strategies and best practices in online marketing and measurement.
• Experience with PPC, SEO, email marketing, and affiliate programs
• Basic knowledge in HTML/CSS is a plus.
• Adobe Express proficiency is a plus.

Job Type: Full-time

Required education:

• Bachelor's in Marketing, Advertising or Site Merchandising

Required experience:

• Ecommerce Digital Marketing: 3+ years

We offer paid medical, vacation and a 401K program for our team members. We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Work Location: In person