Social Media Marketing Associate

Full job description

Job Description

Southern Sky Brands is looking for a creative and organized Social Media Assistant to grow and help manage our brand’s online presence. This role involves planning, scheduling, and posting content across platforms like Instagram, Twitter, Facebook, and more. You’ll engage with our community, track performance metrics, and help shape our social voice. Light content creation—such as capturing behind-the-scenes footage or creating reels and stories—is part of the role, so a good eye for visuals and trends is a plus. The ideal candidate is social-savvy, detail-oriented, and passionate about building a strong, engaging brand online.

Objectives of this role

• Help grow a large cannabis company's social media presence on all platforms
• Stay up to date with trends to assist with filming content
• Maximize consumer engagement with marketing content
• Share insights on competitor marketing content
• Assist in the marketing and branding presence throughout all social media channels
• Encourage collaboration to unify marketing output
• Increase revenue through direct communication with customers

Responsibilities

• Develop and execute a content calendar for Instagram, Twitter, Facebook, and other relevant platforms
• Plan and schedule daily posts that align with brand goals, promotions, and product launches
• Engage with followers by responding to comments, DMs, and mentions in a timely, brand-aligned voice
• Monitor analytics and key metrics to measure performance and identify growth opportunities
• Capture and edit light content (e.g., behind-the-scenes videos, product demos, customer reactions)
• Collaborate with the marketing team to align social media with campaigns, email, and influencer strategies
• Stay updated on social media trends, platform updates, and viral content formats
• Assist with influencer collaborations, giveaways, and user-generated content reposts
• Maintain a consistent brand aesthetic across all social media platforms
• Report weekly insights and recommendations for improving engagement, reach, and conversions

Skills and qualifications

• Organized and concise
• Creative and driven
• Outstanding copywriting, social media, or video production skills
• Experience with Adobe Photoshop, Premier Pro, After Effects or equivalents
• Experience with Vista Social or similar
• Strong knowledge of SEO best practices
• Analytical and goal-oriented
• Ability to work effectively without oversight
• Confident written and verbal communication skills
• Superb organizational and time-management abilities
• High degree of computer literacy with Mac OS & Window
• Mobile OS experience with iOS & Android
• Understanding MS Cannabis advertising regulations and laws
• Have a MS Cannabis work permit Please keep in mind, you can’t work for any Cannabis company without a work permit.

https://www.southernskybrands.com/regulatory\-process/

Your resume should provide examples of your social media work, please list your social media accounts within resume

Reports to the Director of Marketing

Job Type: Full-time

Pay: $16.00 - $20.00 per hour

Benefits:

• Employee discount
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person

Job Type: Full-time

Pay: $16.00 - $20.00 per hour

Expected hours: 40 per week

Benefits:

• Employee discount
• Paid time off

Application Question(s):

• Do you have a MS Medical Cannabis Card?
• Do you have a MS Cannabis Work Permit?

Education:

• High school or equivalent (Required)

Experience:

• cannabis business: 2 years (Required)

Ability to Commute:

• Canton, MS 39046 (Required)

Ability to Relocate:

• Canton, MS 39046: Relocate before starting work (Required)

Work Location: In person