Head of Marketing

Blacksmith

Full-time

San Francisco, CA, US

$200k - $270k

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About the job

Overview

At Blacksmith, we provide cloud infra to help companies run their CI (GitHub Actions) substantially faster and cheaper. Our mission is to build a CI cloud. Our bet is that CI, as a class of workloads, is ready to be unbundled from the hyperscaler clouds (AWS/GCP/Azure). This is a bold statement, and we have an ambitious roadmap ahead.

Some things we're proud of

  • We orchestrate millions of VMs for CI jobs each month over our own fleet of bare metal hardware.
  • We power CI for 800+ companies like Supabase, Ashby, Slope, AtoB, Pylon, Superblocks, and Finch.
  • Founders: Aditya Maru and Aayush Shah were early systems engineers at Cockroach Labs. Aditya (JP) Jayaprakash worked on search infra and was later a founding member of the ads team at Faire.
  • We've raised $13.5M across our seed and Series A, both led by Google Ventures (GV).
  • We're growing extremely fast and hit $3.5m ARR 15 months after launching.

What you’ll own

  • Product Marketing

    • Translate complex technical features into clear customer value.
    • Build collateral (case studies, decks, one-pagers) that help prospects and customers understand why they should choose Blacksmith.
    • Drive customer education through docs, email campaigns, and onboarding guides.

  • Growth & Demand Generation

    • Define and track core growth metrics: weekly inbound leads, pipeline created, and conversion rates.
    • Build repeatable demand channels beyond launches (ads, content distribution, email campaigns, partnerships).
    • Experiment with paid acquisition and measure ROI rigorously.

  • Brand & Content

    • Carry forward a high bar for quality, creativity, and personality in our brand.
    • Own social presence (X, LinkedIn) and ensure consistency with our voice.
    • Drive thought leadership: blogs, podcasts, PR placements, and founder amplification.
    • Create compelling customer stories, launch videos, and product announcements.

  • Events & Partnerships

    • Run high-ROI events and conferences with a tighter filter on spend vs. return.
    • Build relationships with influencers, creators, and ecosystem partners where it makes sense.
    • Collaborate with design and creative partners on swag, landing pages, and experiences.

  • Team & Leadership

    • Build and lead a small but high-leverage marketing team across product marketing, events, growth, and content.
    • Set up clear goals, reporting, and accountability (weekly lead tracking, campaign ROI, etc.).
    • Partner with founders on GTM, sales, and fundraising announcements.

What we value

  • Taste and quality: You believe that details matter, from landing pages to launch videos.
  • Bias to action: You proactively identify problems and take them to the finish line.
  • Originality: You’re not here to copy what everyone else is doing. You bring creativity and bold ideas.
  • Team player: You can lead with conviction but also collaborate, listen, and adapt. Marketing is a team sport, not a solo performance.
  • Data-driven: You can back up intuition with metrics and know how to measure what matters.

Compensation and benefits

  • Medical, Vision, and Dental insurance.
  • Competitive base + equity.
  • Unlimited PTO.
  • Quarterly offsite.
  • Early-exercise stock options
  • 12 weeks fully paid parental leave (US)

Compensation Range: $200K - $270K

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