Community Outreach Associate

SUMMARY

The Community Marketing Associate (CMA) is responsible for creating and nurturing meaningful relationships with key local communities as well as senior-focused businesses to grow membership year-round. He/she will design and orchestrate events and develop fun, fresh, and cost-effective techniques to keep senior participation and satisfaction high so a positive word of mouth can also help fuel membership growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• The CMA will be assigned to CareMax center location(s) and, through working with specific center(s), will lead to growth and retention goals.
• Drives new member growth by appropriately educating potential patients on CareMax value proposition and healthcare model.
• Cultivate strong relationships with community partners and influencers, social workers, case managers, senior housing facilities, senior centers, etc., to establish CareMax as their top provider choice for seniors when referring patients to a primary care physician.
• Work alongside partners to coordinate and execute local events (e.g., information tables, health fairs, provider lectures, etc.) to reach the turning-65 population and older.
• Nurture, build, and develop direct-to-seniors sales and community partnerships to generate new growth opportunities.
• Establish strong relationships with Event Coordinators from our contracted health plan partners (HMOs) and create event opportunities in working alongside them to brand and build partnership recognition.
• Create and maintain monthly activity/event calendar to provide highest return on investment (ROI) for assigned location.
• Engage with new patients through and beyond their first appointment. Maintain relationships with enrolled patients by conducting 10-, 30-, 60-, and 90-day calls to positively impact retention.
• Maintain up-to-date lead information in designated tracking tool; utilize tracker tool to document interactions with potential clients and ensure effective management of leads.

PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job.

FUNCTION FREQUENCY

Walking and standing More than 75%

Sitting Less than 25%

Physical hand and finger dexterity (office equipment, typewriter, computer) More than 75%

Close vision, ability to adjust focus (typewriter and/or computer) More than 50%

Talking and Hearing 100%

Lifting less than 10 pounds Frequently

Lifting 10-30 pounds Frequently

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

• Moderate to high noise level.
• Fast-paced environment.

Reasonable accommodations may be made to allow individuals with disabilities to perform the essential functions of the position.

QUALIFICATIONS/EDUCATION

• Experience within a large sales organization is preferred, with proven sales results and emphasis as a top producer.
• Successful in maintaining positive working relationships with internal partners such as patients, vendors, medical staff, etc.; ability to build trust with internal and external partners.

CERTIFICATIONS/LICENSES

N/A

ABILITIES/SKILLS

• Strong relationship management skills: ability to influence and create relationships with leads.
• Healthcare sales experience in Managed Care with an established track record of performance is a plus.
• Strong knowledge of Medicare rules and regulations is a plus.
• High skill level in MS Office (Word, Excel, PowerPoint & Outlook) required.
• Must have strong oral and written communication skills; ability to deliver formal presentations in front of large audiences.
• Exhibits high standards of ethics and integrity.

SUPERVISORY RESPONSIBILITIES

N/A