Brand Team Lead - Houston Market

Gorilla USA

Part-time

Houston, TX, US

About the job

**Compensation: $35/hour | Part-Time (Approximately 29 hours/week)**ABOUT THE ROLE

We're looking for a dynamic, results-driven Team Lead to manage our Bay Area market for Gorilla Energy, with a strong emphasis on connecting with the region's diverse skateboarding scene, combat sports community, outdoor enthusiasts, and blue-collar/construction worker communities. This part-time role (approximately 29 hours per week) requires someone who can build and manage a team, develop strategic marketing initiatives, and establish a strong brand presence throughout Houston's diverse industrial, educational, and cultural landscape.

ABOUT GORILLA ENERGY

Gorilla delivers great-tasting energy drinks packed with functional benefits—fueling the next generation of doers and risk-takers determined to make their mark. Powered by our proprietary Gorilla Ultimate Energy Blend, each can is infused with Natural Caffeine, Taurine, Acetyl L-Carnitine, Guarana, Ginseng, L-theanine, and B vitamins—all working together to enhance energy and focus. With 200mg of Natural Caffeine for a sustained, balanced boost, Gorilla Energy comes in five bold flavors: Ultimate, Mango Coconut, Watermelon Melon, Cherry Berry, and Kiwi Strawberry.KEY RESPONSIBILITIES

Market Strategy Development & Execution* Create comprehensive market schedules and manage implementation of marketing initiatives across the Greater Houston metropolitan area

  • Develop and execute both short-term and long-term market strategies throughout the region
  • Lead guerrilla marketing efforts in high-value locations including construction sites, trade schools, oil & gas facilities, manufacturing plants, music venues, and fitness centers
  • Build and maintain relationships with local fitness influencers, businesses, blue collar workers, industry professionals, and music scene leaders
  • Target key areas including Downtown Houston, Midtown, Montrose, Heights, Energy Corridor, Galleria/Uptown, Katy, Sugar Land, Pearland, The Woodlands, and surrounding communities
  • Identify and capitalize on event opportunities including: o Major university events at University of Houston, Rice University, Texas Southern University, and Houston Community College o Energy industry conferences and networking events o Houston Livestock Show and Rodeo and other major cultural festivals o Local music festivals and live music venues across diverse neighborhoods o Houston Texans, Rockets, and Astros sporting events and tailgates
  • Leverage Houston's position as the Energy Capital of the World to connect with oil & gas, petrochemical, and industrial workforce demographics
  • Tap into Houston's thriving construction boom and rapidly growing population
  • Educate potential customers about what makes Gorilla Energy different from competitors

Team Management* Source, interview, and onboard Brand Ambassadors (BAs)

  • Ensure all team members complete required background check
  • Manage a team of W2 Brand Ambassadors
  • Train team members on Gorilla Energy product knowledge
  • Schedule and manage team activities effectively across the Bay Area's diverse communities

Inventory & Equipment Management* Manage and organize storage unit for product and promotional materials

  • Monitor and help maintain inventory levels at local storage unit
  • Coordinate restock of product and promotional items
  • Maintain equipment in good working order in the Bay Area's variable climate conditions
  • Ensure proper storage and handling of all company assets

Reporting & Communication* Maintain detailed documentation of all market activities

  • Create and maintain an active schedule of events
  • Create comprehensive recaps after events
  • Report on market performance and provide strategic recommendations
  • Communicate effectively with company leadership and your BA team

QUALIFICATIONS

  • 2+ years of experience in marketing, event management, or team leadership
  • Strong understanding of the Bay Area market and its diverse communities
  • Excellent networking and relationship-building skills
  • Proven ability to develop and execute marketing strategies
  • Experience managing teams in a fast-paced environment
  • Valid driver's license with clean driving record
  • Knowledge of energy drink market and consumer trends
  • Ability to navigate throughout the Bay Area and work across multiple cities

PREFERRED EXPERIENCE

  • Strong connections within the Bay Area skateboarding community
  • Existing relationships within Bay Area tech companies, universities, and community colleges
  • Experience with guerrilla marketing campaigns targeting skate culture and diverse communities
  • Background in skateboarding, skating events, fitness, sports, tech, trades, or related industries
  • Knowledge of Stanford, UC Berkeley, San Jose State, SF State, Laney College, City College of SF, and other educational institutions
  • Event planning and coordination experience
  • Beverage or CPG marketing experience
  • Familiarity with the Bay Area's unique neighborhoods and diverse communities
  • Experience with Bay Area events including Outside Lands, Folsom Street Fair, Chinese New Year Parade, Oakland First Fridays, and Vallejo Waterfront Weekend

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