Marketing Specialist

Position Title: Marketing Specialist
Company Name: So Cal Slim
Location: Riverside, CA

About Us
So Cal Slim Riverside is a premier aesthetic weight loss destination where clients come for support, accountability, help to reach weight loss and aesthetic goals. Our commitment to service excellence, and compassionate centered care come together to help clients live happier, healthier and longer lives. Our practice is guided by a commitment to enhancing confidence, delivering great results, and providing every guest with an amazing and uplifting experience.

Grounded in values of Empowerment, Integrity, Excellence, Compassion, Confidentiality, and a deep respect for meeting every client where they are at in their journey, we serve as a trusted source for those seeking transformation that honors who they truly are.

Our Vision
To be a trusted leader for weight loss in the Inland Empire. Where beauty, confidence, and self-care come together.

Our Mission
We provide safe, personalized, and results-driven products and treatments in a warm and welcoming environment, customizing each and every client's experience based on their goals through advanced technologies and compassionate care.

Your Role
As the Marketing Specialist at So Cal Slim Riverside, you will lead the development and execution of multi-channel marketing strategies designed to attract new clients, increase retention, and elevate brand visibility. Working closely with leadership, you’ll transform our mission of personalized, results-driven aesthetic care into meaningful marketing campaigns that educate, inspire, and convert.

Your Responsibilities
In alignment with proven aesthetic industry principles, you will:

● Develop and manage monthly marketing calendars with clear themes and promotions

● Build and optimize digital lead generation funnels through paid and organic platforms

● Oversee ad campaigns on Facebook, Instagram, and Google, along with referral initiatives and local partnerships

● Design and deploy email marketing campaigns, including newsletters, promotions, and event communications

● Create and schedule SMS/text campaigns for reactivation and exclusive offers

● Manage Your MedSpa Name’s social media strategy, content calendar, and visual storytelling

● Produce promotional themes tied to service highlights and seasonal client interests

● Track and report marketing KPIs (conversion rates, CPL, ROI, etc.) using platforms like GHL or HubSpot

● Design and produce branded collateral—flyers, brochures, menus, and signage

● Monitor and manage online reputation through reviews and client feedback channels

● Plan and execute in-house events, webinars, and workshops to support education and community building

● Collaborate on scripting and follow-up systems for front desk and sales team integration

● Ensure brand consistency across all digital and print platforms

● Maintain and update website content, with attention to SEO and user experience

● Strategically support membership campaigns and upselling pathways

● Coordinate promotional photo and video shoots, as well as before-and-after galleries

● Manage influencer partnerships and social proof initiatives

● Stay up to date on aesthetic industry trends, competitive insights, and content best practices

Requirements:

● 2–3+ years of experience in medical aesthetics, wellness, or luxury service marketing

● Strong copywriting, content creation, and graphic design skills

● Proficiency with tools like Canva, GHL, Mailchimp, Meta Ads Manager, and Google Analytics

● A strategic understanding of the client journey in aesthetic medicine

● Ability to balance creative execution with performance metrics

● Collaborative mindset with excellent organization and follow-through

● A polished and professional communication style aligned with a high-end brand

Why Join So Cal Slim
At Your So Cal Slim, marketing is more than outreach—it’s storytelling that builds trust, educates clients, and supports lasting transformation. You’ll help shape a brand rooted in integrity, excellence, and beauty with purpose. Join a visionary team dedicated to helping clients look and feel their best in a setting where every message is crafted with care.

Job Type: Part-time

Pay: $48,033.34 - $57,846.61 per year

Expected hours: 20 – 30 per week

Experience:

• Marketing: 2 years (Preferred)

Ability to Commute:

• Riverside, CA 92506 (Preferred)

Work Location: Hybrid remote in Riverside, CA 92506