Social media Marketing (Influencer Outreach)

Job Summary
We are seeking a creative and driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media marketing, content creation, and analytics to effectively manage our online presence across various channels.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling posts and managing content.
• Conduct social listening to monitor brand mentions and industry trends, responding appropriately to audience interactions.
• Collaborate with graphic designers to produce visually appealing graphics that align with branding guidelines.
• Analyze performance metrics using Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Execute Facebook Advertising campaigns to promote products and services effectively.
• Perform keyword research to optimize content for SEO and improve search engine rankings.
• Engage in public relations efforts by fostering relationships with influencers and industry leaders.
• Manage e-commerce initiatives through effective social media promotion strategies.
• Edit videos and photographs for use in social media posts to enhance visual storytelling.
• Proofread all content before publication to ensure accuracy and adherence to brand voice.

Requirements

• Proven experience in social media management with a strong portfolio showcasing successful campaigns.
• Proficiency in Adobe Photoshop, Adobe Illustrator, and video editing software.
• Strong understanding of SEO principles, keyword research, and digital marketing strategies.
• Excellent written communication skills with a keen eye for detail in proofreading content.
• Ability to analyze data from Google Analytics and other web analytics tools to inform strategy adjustments.
• Experience in graphic design is a plus; familiarity with branding principles is essential.
• Knowledge of e-commerce practices related to social media marketing is preferred.
• Strong relationship management skills with the ability to engage effectively with diverse audiences.
• A proactive attitude towards learning new tools and staying updated on industry trends. Join us as we expand our digital footprint and connect with our audience through innovative social media strategies!

Job Type: Full-time

Pay: From $25.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance
• Paid time off
• Vision insurance

Work Location: In person